Tricks to Get Your Application to Rank Higher in the App Store

So, you have a quality SEO service provider, and they have developed an app for you. Now the question is, how can you get your application to rank higher on the app store list of endless apps? This can prove tough, but there are some easy tricks you can focus on that will help you climb the ladder to app stardom sooner rather than later.

Strong Title

Every app gets a title in the app store. It should, of course, contain the name of your app, but it is also a good idea to use two or three very carefully selected keywords. This is where you can take advantage of working with your SEO company as they will be able to help you home in on the perfect words and help you create a really strong title.

Robust Description

The description of your application will, of course, give you a lot more of an opportunity to put in some keywords, but that doesn’t mean you should do keyword stuffing. In fact, once again, you want to be picky about the keywords you choose and where you place them. And it is far more important to ensure your description is spot on for your app than it is to have loads of keywords. Here again, the SEO services you pay for will come through in spades as the team you work with can help you craft a description that is accurate and robust with just the right number of keywords sprinkled in.

Review and Rating Focus

Whenever an app has a lot of reviews with a high star rating, the app store will reward that app with a much higher ranking. This is where some will be tempted to buy reviews and ratings, but that is a black hat trick that is not worth the risk. It is better to reach out to those who have downloaded your app and kindly ask them to rate and review your app if they are enjoying it. These reviews and ratings will be genuine, and as long as your app was developed properly, they should be full of praise and plenty of stars.

Rate of Downloads

If the app store sees that almost everyone who clicks on your app downloads it, chances are your app will shoot up in the rankings in a big way. This is more than simply having a great-looking app. Things like icon image and price should be adjusted if it means your download rate will improve. Of course, nothing beats free, but the bottom line is you want your app and all its elements to be appealing so that people looking it over simply can’t resist the urge to click on it and download it.

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