Power Marketing International

  With modern commerce primarily shifting to online spaces, digital marketplaces need the padded security of well-organized sales and business assets. A website promoting your business is a large step in computerizing a storefront. Still, when it comes to driving leads and catering to the high demands of online consumers, any shopping space is enhanced by a user-friendly “front end.”      According to Statista, little more than 80% of Americans shop online in 2022 , and that number is only expected to climb. Expediting transactions through comprehensive check-out steps and taking care of customer questions/needs becomes important without the physicality of a location and staff. To pick up the slack, digital companies are starting to employ eCommerce platform software – a tool that helps sellers and consumers come together.   What is an eCommerce platform?   Foundationally, eCommerce platforms tie up the online shopping experience in a neat litt...

  If you would not want your brick-and-mortar business to have an untidy front end and questionable security, then you will not want it for your business website.     Digital storefronts and information hosts are the cultural norms for a computerized age. According to Fit Small Business, around 71% of small businesses have a website in 2022, which speaks to the digital shift of marketing deals. Whether your business is purely online or looking to pair a physical presence with a web component, optimizing your site performance for longevity and accessibility will encourage return views and interaction.    Expectations for website performance are getting higher as more people acclimate to using online resources for searching out products and services, so your site's performance should scale higher for enterprise-level functionality. The key to achieving this is paying your site the respect and care it deserves – through website hosting and maintenance....