Power Marketing International

  With modern commerce primarily shifting to online spaces, digital marketplaces need the padded security of well-organized sales and business assets. A website promoting your business is a large step in computerizing a storefront. Still, when it comes to driving leads and catering to the high demands of online consumers, any shopping space is enhanced by a user-friendly “front end.”      According to Statista, little more than 80% of Americans shop online in 2022 , and that number is only expected to climb. Expediting transactions through comprehensive check-out steps and taking care of customer questions/needs becomes important without the physicality of a location and staff. To pick up the slack, digital companies are starting to employ eCommerce platform software – a tool that helps sellers and consumers come together.   What is an eCommerce platform?   Foundationally, eCommerce platforms tie up the online shopping experience in a neat litt...

 In the last few years, ecommerce has exploded. There are hundreds of new marketplaces, thousands of new merchant accounts and even more payment gateways being added to help digital businesses reach customers wherever they are. The results have been incredible for both digital retailers and their customers. Ecommerce continues to grow at an exponential rate as more and more consumers become comfortable buying virtually any product from anywhere without leaving their homes or offices. Assuming you’re reading this blog post, it’s safe to assume that you might still be trying to navigate the chaos that is growing your ecommerce business in 2019. If so, we can help! Here’s a look at how much ecommerce has grown since Covid Technologies first launched its namesake solution back in 2015:     The Importance of an Ecommerce Platform     Ecommerce platforms have become essential to the online shopping experience. From facilitating checkout to providing analyt...